One-page websites take the information normally found on a multi-page site and condense it. The result is a single, attention-grabbing page that can be one of the most effective ways to attract visitors. Businesses and individuals can make use of one-page websites to sell products, promote services and lessen time spent on site upkeep.
1) Have a Clear Focus
All websites need a clear focus. This is even more important with one-page websites. With a single page, there isn’t any room for content that doesn’t show what the site is about. Giving visitors what they’re looking for the moment they arrive helps to ensure that they will stay on the page rather than clicking away.
Avoid adding extra content to make the site look “bigger.” Think about the goal of the site. Make this the central point when planning the layout and writing content. Businesses will want to focus on promoting popular products without hype. Individuals with services to offer should make the details clear with concise content that answers users’ questions.
2) Create a Clean Layout
Staying focused on a single purpose helps avoid clutter in one-page website layouts. Present information in a clear, concise way that all users can understand. Include only what is necessary to fulfill the purpose of the site. Excessive or confusing information distracts from the point and can drive visitors away rather than keeping their attention.
3) Keep Navigation Simple
Visitors should be able to find what they’re looking for without having to follow too many links. Navigation on a one-page website should be clean and simple. Include links that take users to parts of the page that are “below the fold.” This way, they don’t have to scroll down to find information. Try to have as few links as possible in the navigation bar. Use drop-down menus to combine links and keep navigation easy. When linking to an outside website, be sure to let visitors know that they will be directed to a new page.
4) Give the Layout a Sensible Order
It’s important to make the most of the limited space that a one-page website has to offer. Structure the page in a way that makes sense to avoid confusing users. The most important information should appear at the top of the page and be visible without having to scroll. Use eye-catching banners or large fonts to convey the main point of your site. This draws attention and lets visitors know what your site is all about right from the start.
Offer more detailed information underneath the initial text and images. Text boxes or well-placed columns of text can be used for business information, product offerings or descriptions of services. Include an “About Us” box to show potential customers the people behind the products. Navigation menus should always appear at the top. This gives visitors easy access to all parts of the page.
5) Be Creative
One-page websites offer many options for creativity. Take advantage of the unique structure to use elements that wouldn’t work as well on a multi-page site. Try using a large photograph as a header. Add eye-catching vector art to balance out text. Experiment with colors and font styles to create a site that is as unique as it is useful. Businesses can use this versatility to highlight popular products and improve brand recognition through the use of images and logos.
6) Be Effective
The point of a one-page website is to deliver content in a clear, crisp way that makes sense to users. Regardless of style or structure, the site is there to serve a purpose. Whether this is to sell a product or promote a service, the purpose should be the driving force behind the overall design. Strive for the layout that fulfills the site’s purpose in the most efficient, effective way.
A well-designed one-page website uses the latest website design trends to create a site that users can navigate easily. Being able to take advantage of this style can help businesses and individuals build effective sites. Webmasters can use the one-page format to be creative while still delivering the information that visitors expect to see. Clean one-page layouts draw visitors and keep their attention long enough for them to become customers.