Just consider the 400 million members of facebook, after that you will realize why you should consider facebook to promote your targeted advertisements.
I am not a big fan of facebook, still in a week I spent at least four hours on facebook. This is because facebook has some attraction power on me. I see huge business lies in facebook and they are already doing it. Most people have realized that there is opportunity in a greater scale, if they could market their product in facebook.
I will make this discussion short for you. If you are an online marketer you must be aware of the facts of Social Media Marketing or SME. Right now facebook is sitting on the top of this marketing chain. Still if you are not marketing your products on facebook – start doing right now. At least give it a try after Google Adwords. I am giving you some reasons why-
01. Facebook ads can be promoted by age, country, interests, education, city and time based.
02. You have the opportunity to show ads to a particular group who loves football only (if you are promoting football related products). So it is cost saving.
03. When I see an ad that shows my interest topics- I fell to check it. And I really do that. So your product has a better conversion rate through facebook.
04. Facebook users are not that much bad in clicking on their sidebars. I know they like to do so. They want to share new things with their friends.
05. Where can you get the chance to promote a product only to the age you want or only to a group of educated people you need.
So there are lot of things to consider now about other ad publishing media and facebook. It’s just not about the number or users facebook has but also their interests and availability to respond for a certain campaign.
Many people have already got success marketing on facebook. And I think it’s your turn to taste the juice. All the best.