Due to the rise of popularity of blogging on the Internet, blogging has become an indispensable tool for business owners and companies for advertising and marketing their products and services. Business blogging can increase the value of your business by bringing in loyal customers, while at the same time building trust among existing customers.
However, blogging will only bring the desired value and benefits to business if it is done in the most effective manner. If it is not done properly, blogging can even be destructive to your business. That is why you should think of blogging as an integral and indispensable part of your business that should be given the serious attention it deserves.
Here are a few things to consider when setting up and maintaining your business blog.
Take Care of Your Customers
Treat all readers of your blog as if they are long-standing and valued customers of your business. Make it a point to reply to every comment and e-mail promptly and courteously. If you need to do some research in order to provide satisfactory answers, by all means do so. Make your blog a venue that is a two-way interaction.
Edit Before Posting
Make sure that all the posts to your blog are properly written and edited in terms of spelling and grammar. This will present a sharp and professional appearance to your potential customers and help you to reap the benefits of credibility now and loyalty later.
A little time spent in writing and research will save time in the future in making edits and corrections. The writing style of your business blog should be a little more formal than a personal blog or letter in order to enhance the professional appearance of your business.
The blogging platform WordPress has leveled the playing field between Mac and PC users. It runs equally well on either platform and in most browsers. In addition, there are a huge number of plug-ins available for it that can do anything from find great keywords for your blog posts, get subscribers to your newsletter, increase your blog’s search engine optimization and eliminate spam comments. There is even an application for the iPhone and iPad that allow you to update your WordPress blog while on the go!
Add A Personal Touch To Your Blog
Formatting your blog properly will help to present the information in a clear and concise manner. Adding subheadings will help to make your posts more easily scanned visually, as will highlighting your keywords and key phrases and using boldface and frequent paragraph breaks.
These little things will help to make your blog come across as more professional and will enable busy visitors to skim and get the gist of your posts more quickly. (Ironically, the more quickly your visitors can read what you write, the longer they may stay on your blog, as they will be motivated to look at some of the other things you have written.)
Be Personal But Not Too Personal
Writing in a more formal fashion does not mean you cannot inject humor and personal interest stories into your blog, and these can help project a friendly and cheerful image for your business, as long as such material is appropriate to your blog’s topic.
As a small business owner you can be personal by injecting a little of yourself into your writing, and this will help to establish a personal bond with your customers. By doing so, you’ll be able to build a sense of trust with your readers which will help to establish you as a real person with your customers, and this can eventually translate into good business.