Small and medium businesses online have to consider there marketing plan towards the PPC ad campaigns. This is because looking to your budget and competition in here; you can’t just go and make a move to be the no. 1 in the search ranking. That will be one of the stupid things. How could you compete with other big business online?
The better thing for a small business to earn money online is the PPC ad campaigns. You don’t have to pay much if you research your keywords on which you want to show your ads and can get the maximum returns.
These Pay Per Click advertisement will let you override the SEO things and save you a lot of time and money. Now – you have to keep in mind that for PPC ads- niche keywords are must. That’s why I told you to research your keywords. Because if you are going to show your ads through Google adwords, there you have to give the keywords on what your ads will be shown on a site. So it is the keywords that will determine your ads are showing in the right places and you are getting click that is converting into sells.
Try to avoid the big and hot keywords as they have competition on them and your budget will go higher. So if you own a small business it’s time to get some visitors and sell. Research the keywords on your niche and try to avoid the competition to get the best output.
Facebook Vs Google?
It has already seen that facebook has made a competition with the Google Adwords and doing great since its promotion. Now if you have to choose your option whether you should go for Google or Facebook- then keep on mind that Google is still the huge Ad campaigners online.
Again facebook has a 400 million active users and it might be found that there are many who will be interested in your ads. It’s guaranteed. Another thing is that you can minimize the search competition on facebook and your ads can only be shown to specific groups. Age, location etc. this is cost saving and also more effective.
Now it depends on what you sell or what your services are. If your product or service isn’t related with age, sex or location, and suitable for everyone then go for Google adwords. You will get maximum exposure.