Before social media, the Internet seem fairly stable. HTML and other technologies change slowly over time, but the basic outline of the Internet seemed set. The popularity of MySpace in the later success of Facebook and Twitter, however, have changed this perception, and social media is now integral part of running a business online. What does the future of social media look like for businesses?
Some still think that social media is a fad; this belief, however, seems inaccurate. Despite having over one billion users, Facebook is still growing every day, and the social media giant is reaching into new demographics. In addition, people are using other web properties less often, so the effectiveness of traditional Internet advertising may wane over time.
Businesses will likely create more promotional offers over time. Promotions are popular on social media, they are great way to attract attention to a business. The future of social media in business will likely involve more interaction between users and companies.