Are you putting all your marketing efforts into social media? If you are, you’re not alone. More and more business are abandoning traditional printed marketing materials in favor of social media. Don’t follow the trend. It’s just not a good idea to put all of your marketing strategy into online campaigns. You still need printed marketing materials to effectively advertise your business, and here’s why you shouldn’t neglect them.
They Make People Trust You
It’s easy for anyone to launch a website, and with the right design it’s also easy to make a website look very professional. Your website could very well be better than your actual business. People know this, and therefore they look to more than just your online marketing to judge your business. If you also use print marketing, the tangible materials will also make your business seem more real. Printed materials show potential customers that you’re a professional, serious business because you make an effort (and can afford) to reach them in various ways, and they’ll trust you more because of it.
How many different ways can you reach people online? You can have a Facebook profile, a Twitter profile, a Foursquare profile, and more, but they’re still all just marketing through social networks. With printed marketing materials, you can often do a lot more. You can put printed marketing materials just about anywhere, and they come in so many different forms: brochures, newsletters, posters, stickers, postcards, flyers, catalogues, direct mail – the list goes on. In print marketing you’re only limited by your own creativity.
They’re More Visible
Because printed marketing materials are so versatile, they’re also a lot more visible than social media marketing is. For example, the chances are fairly low that a lot of people from all different demographics are going to stumble upon your Facebook page. A poster, on the other hand, can be hung up in a public place where hundreds of different people will walk by and see it every day. Or, rather than hope every household logs onto your website like you asked them to, you can make sure they see your ads by mailing them directly to everyone.
They’re Cost Effective
You may think that social media marketing doesn’t cost anything, but it does. It costs a great deal of time and effort that could be better spent elsewhere, and you might even need to hire a specialist if you have no idea what you’re doing. Printed marketing materials are very inexpensive. With a relatively small investment, you can have hundreds, even thousands, of advertisements, and you only have to distribute them once or every so often. You don’t have to continually maintain them.
The most important part about printed marketing materials is that they work. I wouldn’t suggest them if they didn’t, and no one would even consider them. The work even more now than ever before because they stand out. With most business focusing on social media and reducing their print marketing, your print materials won’t have nearly as much competition.