The use of content marketing for SEO is on the rise. It has been quite sometime that everyone excepted the rule: If you have better story to tell, you can attract more audience. The variety and the uniqueness in your content drives more traffic towards you.
If you are in corporate business and your company do not spend any or much on content marketing, I would say you are loosing business. Every year more and more businesses are increasing their budget for content marketing. Again, most of them do not have a clear editorial calendar or planning to market this content. There is competition everywhere and you must stay tall in the crowd, otherwise you will be doomed.
So, ho’s the future looks like in on B2B market? Let’s read from some expert analysts.